SA consumers can make eco-friendly decisions, says Greenpeace as it launches new campaign

Press release - August 21, 2012
Johannesburg – Greenpeace Africa today launched a new campaign aimed at getting South African consumers to make greener and cleaner decisions in their day-to-day life. An online hub accompanies this campaign, driving the focus on consumers’ green buying power in the country.

The website aims at giving consumers information that they can use to better understand the choices they make and their direct impact on the environment.

“This campaign is launching at a pivotal time in the market world; consumers are realising the power of the influence they hold over companies and are starting to use it,” says Dianne Mc Alpine, Consumer Campaigner for Greenpeace Africa.

The campaign highlights three areas of consumerism – greening your home [2], which covers issues from energy efficiency to e-waste disposal, the Good Wood Guide [3], which highlights endangered African wood species and discusses how to buy sustainable wood products, and the Good Oceans Guide [4], which advises how consumers can buy sustainable seafood.

“This is just the beginning of our campaign.  Now, we are broadening the platform for engagement between consumers and our work and inviting them to be a part of the fight to protect the planet,” concludes Mc Alpine.




  1. Angela Karnein, Media, Greenpeace Africa, Tel: +2771 230 4047
  2. Dianne Mc Alpine, Consumer Campaigner, Greenpeace Africa, Tel: +2779 512 9363,

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Dianne Mc Alpine has been working for Greenpeace Africa since 2009, and believes in walking the talk as much as she can. She is often found browsing the aisles of organic stores looking for green cleaning products and the like to try and out spread the green way of living. She is an enthusiastic environmental and animal activist and in her spare time enjoys spending time with her animals, friends and family.