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BREAKING: new Dirty Data report details shocking truth about how much coal goes into the "cloud." 

Watch this video and help clean up the dirtiest thing on the internet:

 

Click here to send a quick note to the CEOs of Microsoft, Amazon and Apple, asking them to clean our cloud.

Getting the internet off coal is a big deal. But here's why we can do it:

  • It's innovative: Microsoft, Amazon and Apple are the most cutting-edge companies in the world and they don't want their customers associating their brand with a 19th Century energy source that is poisoning the air and wrecking our climate.
  • It's practical: technology that uses clean and unlimited energy sources like the sun and the wind are available today at the scale required. Greenpeace is already working with Facebook to make the switch right now and we'd be happy to work with other major tech companies.
  • It's right: These aren't evil companies. Their executives care about the world their children will inherit, just like we do.

“While many IT companies have made great strides in efficiency, that’s only half the picture – they need to make sure their energy comes from clean sources,” said Melita Steele, climate and energy campaigner for Greenpeace Africa.

“In countries like South Africa, this is made even more difficult by Eskom’s monopoly, and the country’s addiction to coal. However, it’s time for IT companies to start making responsible choices, and pushing for access to renewable energy”.

These companies need to know their customers are informed and demanding change.

Click here to write the tech giant CEOs and tell them you want a coal-free cloud.

(Read the report for full details)

The latest updates

 

A look at the coal plants behind the iCloud

Blog entry by Iris Cheng, Greenpeace International | May 8, 2012

How does Apple’s $1billion iDataCenter in Maiden, North Carolina draw its power? Apple is sending millions of dollars a year to Duke Energy , one of the few utilities in the US that is still building coal plants.   By making a...

Why we need a clean cloud

Blog entry by Monica Davies | May 5, 2012

Have you ever had this sort of exchange with someone of an older generation? You: “I’ve got 90 CDs’ worth of music on my iPod.” Older Person: “But where are the CDs all stored?” You: “They’re nowhere, they’re just… inside...

Apple: Think Different about your dirty energy

Blog entry by Kumi Naidoo | May 5, 2012

The Internet and social media are extraordinary engines of change helping to drive revolutions and positive social change. They’ve become central tools for how we bring pressure on polluters and governments. But if we are not...

Apple: Come clean about your coal problem, then start solving it

Blog entry by Gary Cook, Greenpeace International | May 4, 2012

The first step to solving most problems is admitting that you have one. Apple has a growing coal problem, and once they come clean about that, they can start applying their renowned innovation to solving it. Unfortunately, Apple has...

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