Hey MSC, didn't the Fraser sockeye collapse?

Yep you're crazy...you did ask.

touche

Hi Sarah, I am a BC resident and I seriously question what the MSC certification means when they make judgements like this. I hope you were joking ab...

Hi Sarah, I am a BC resident and I seriously question what the MSC certification means when they make judgements like this. I hope you were joking about the Swordfish comment because if they certify that then I am seriously worried why they even do an analysis of any fisheries, just stamp all fisheries approved. And what kind of company would do that... for profit! I would like to see one certificate, from a non profit, maybe the UN to do this but as long as humans do the approval, corruption and lobbying will win. I don't have the answer but it feels the same as saying the Chris or Sarah King Approval system! :) I am also one of those consumers questioning eco-labels, what the hell does it all mean? I am especially concerned about the Target decision and I can only see a short term money grab by Target. As I see it, the demand will go up because their is no choice in their stores between wild and farmed Salmon, the wild salmon fisheries will not be able to keep up with supply, and therefore prices will go up, that's basic economics. This will put extra demand pressure on an already endangered fish stock. End result in my eyes is that Target will profit. Thanks Sarah and have a great day. Cheers, Chris.

Sadly I was not joking about the swordfish assessment. Stay tuned for more info to come on this one. Eco-labels have become incredibly confusing.......

Sadly I was not joking about the swordfish assessment. Stay tuned for more info to come on this one. Eco-labels have become incredibly confusing....it's hard to know which ones to trust these days. A truly strong stamp of approval/certification scheme would be amazing, but to date, one simply doesn't exist. If you really want to make a difference it's best to stick to some general rules like eating less fish altogether, eating lower down on the food chain but proceed with caution when buying shellfish as a farmed choice may be more sustainable. It's good to buy locally/know where your fish comes from so you can find out more easily just how it was caught or farmed and just how healthy those stocks are. I think the Target decision was a positive one because farmed salmon needs to be removed from sale until the industry drastically shifts its practices. The salmon farming industry in BC is further contributing to the decline of wild salmon stocks, so while I agree that shifting pressure on to ailing wild stocks is not optimal, hopefully Target will have the good sense to search hard to source wild salmon from stocks that are ACTUALLY in good health. And it's up to us to pressure them to do so. thanks for your comments! :)