Clover Leaf Newspaper Ad

Photo | December 6, 2012

This full page newspaper ad which appeared in the Chronicle Herald on December 6, 2012 is part of a larger ad campaign launched by Greenpeace directed at Canada’s biggest canned tuna brand, Clover Leaf Seafoods, publicly requesting that the company finally agree to talk about an end to its sourcing of tuna from destructive fisheries. The fisheries sourced from by Clover Leaf employ indiscriminate methods, meaning they catch and kill far more than just tuna. Species including sharks, rays, various species of fish, sea turtles, seabirds and even tuna from vulnerable stocks are caught and often killed in these fisheries. Longlines and purse seiners using fish aggregating devices (FADs) are the two methods of concern.