Model shows off Ecover cleaning products. Ecover produces environmentally friendly cleaning products free of toxic chemicals.

Time for change? Sony has announced they are removing toxic chemicals from all its products. The Sony watch has a mercury free battery and the Sony Walkman is made of vegetable based plastic.

IKEA shower curtain free of polluting PVC (vinyl) plastic. IKEA has eliminated hazardous chemicals from its products and takes a progressive stance on other environmental issues like avoiding unsustainable timber.

Ethic Wear mother and children collection. Unborn children and the very young are amongst the most vulnerable to high levels of toxic pollution in the environment. Responsible company actions combined with strong laws on toxic chemicals are what...

Reebok Trainers - Reebok has removed polluting PVC plastic from its shoes along with other harmful substances.

Sony Ericsson phone - Sony Ericsson has recently committed to remove toxic chemicals from its entire product range. Market leaders such as Sony Ericsson show that substitution of toxics with safer alternatives is possible.

Hennes and Mauritz (H&M;) clothing. The high street fashion chain has removed many toxic chemicals from its clothing and takes a more active stance on environmental issues than many other high street names.

Models, music and human health come together at a fashion show aimed at members of the European Parliament and Council in Brussels. Clothes by Marie Cabanac for Ethic Wear.

Lavera cosmetics has removed many hazardous chemicals that are commonly found in regular brands. Recent Greenpeace test revealed that many brand of perfumes, like Calvin Klein and Jean Paul Gaultier, contained high levels of toxic chemicals.