66 results found
 

Report: Clean our Cloud

Background | 17 April, 2012 at 18:00

Summary

Apple Clean Energy Road Map

Publication | 12 July, 2012 at 18:00

The following analysis updates our evaluation of Apple to account for its recent clean energy announcements, and outlines the additional steps Apple should take to fulfill its laudable ambition to set a new bar with a “coal-free” and 100%...

Greenpeace response to Apple

Background | 24 April, 2012 at 17:40

Greenpeace is calling on Apple to:

How Clean is Your Cloud?

Publication | 17 April, 2012 at 18:00

How much energy is required to power the ever-expanding online world? What percentage of global greenhouse gas emissions is attributable to the IT sector? This report takes a look at the energy choices some of the largest and fastest growing IT...

Amazon AWS Dirty Data

Background | 17 April, 2012 at 18:00

The world’s largest online retailer launched Amazon Web Services (AWS) a few years ago, and has recently made massive investments in data center infrastructure. But the company is disturbingly quiet about the environmental impact of its data centres.

Apple Dirty Data

Background | 17 April, 2012 at 18:00

With a globally ubiquitous brand and seemingly endless innovation streak, Apple is inarguably one of the planet’s most commanding IT companies. Unfortunately, dirty coal is overwhelmingly meeting Apple’s data center energy demands.

Microsoft's Dirty Data

Background | 17 April, 2012 at 18:00

Thanks to a strong brand among consumers and businesses, Microsoft cloud offerings are booming, and its cloud infrastructure investments have soared accordingly. However, Microsoft has plans to power a new data center with dirty energy.

Apple, Amazon, Microsoft choose dirty energy to power growing cloud

Press release | 17 April, 2012 at 18:00

San Francisco, USA, April 17, 2012 - The current explosion in cloud computing offered by major IT companies is driving significant new demand for dirty energy like coal and nuclear power, according to a new report from Greenpeace International.

Activists Block Duke Coal Shipment, link Mountaintop Removal to iCloud

Press release | 4 May, 2012 at 1:22

CHARLOTTE, NC, USA, May 3, 2012 - This morning, seven activists from Greenpeace, Kentuckians for the Commonwealth, RAMPS (Radical Action for Mountain People’s Survival), Katuah Earth First! and Mountain Keepers were taken into custody for...

Green Internet timeline

Background | 29 May, 2012 at 17:40

In 2009, Greenpeace launched it’s Cool IT campaign to urge the world’s largest IT companies to be true climate leaders by providing real climate solutions, supporting progressive climate policies and using more renewable energy. In May 2009 the...

In search of a greener cloud: Google vs. Microsoft

Feature story | 10 October, 2012 at 22:38

Microsoft wants the world to think it has its groove back – that it’s moved beyond the ignominy of the Mac vs. PC Apple ads, Windows 95 and Clippy, the helpful mascot everyone loved so much. Microsoft is looking to the cloud to change its...

Apple’s clean energy plans still cloudy despite coal-free pledge

Press release | 12 July, 2012 at 18:00

San Francisco, July 12, 2012 – Apple’s clean energy policies have significantly improved, but the company still gets low scores for its energy choices when compared with sector leaders, a new Greenpeace International analysis reveals. (1)

Salesforce the latest company to commit to clean energy

Blog entry by David Pomerantz | 5 March, 2013 3 comments

The effort to build a world powered by clean energy needs champions in every arena of our economy: activists on the streets, politicians in government, engineers in labs, and corporate leaders in boardrooms. Today, we’re happy to...

How the tech industry can help save the climate

Blog entry by Kumi Naidoo | 7 April, 2014

Connecting people across continents. Delivering breaking news. Enabling government transparency. Facilitating social revolutions. Stopping global warming? The Internet is capable of doing so much, but perhaps the idea that it can...

Greenpeace activists project messages on Apple headquarters from supporters asking...

Press release | 15 May, 2012 at 16:00

Cupertino, CA, May 15, 2012 - Greenpeace activists projected Facebook posts, tweets, and photos from supporters of the Clean Our Cloud campaign onto a wall of the company’s famous Cupertino headquarters last night (1). Supporters of the campaign...

Greenpeace activists barricade themselves in “iPod” at Apple’s headquarters to...

Press release | 15 May, 2012 at 18:06

Cupertino, CA, US, May 15, 2012 - Two Greenpeace activists barricaded themselves in a giant “iPod” in front of the entrance to Apple’s headquarters this morning, from where they broadcast audio messages from people around the world to Apple’s...

Greenpeace ‘cleaning crews’ take message to Apple stores around the world

Blog entry by Kat Clark | 27 April, 2012 4 comments

Activists in Australia, Canada, Hong Kong, Hungary, the Netherlands, the United Kingdom and the United States visited iconic Apple stores this week to ask the company to ‘clean our cloud’. Greenpeace ‘cleaning crews’ arrived with...

Tell Apple, Amazon, Microsoft you want a cleaner cloud

Blog entry by Casey Harrell | 17 April, 2012 18 comments

Every day, our lives revolve more and more around the phenomenon that is “the cloud.” We check our e-mail, store our music, and share photos and status updates. It’s a key part of how we connect with our friends and family. But...

Amazon Web Services goes green? Unfortunately, not yet

Blog entry by David Pomerantz | 3 December, 2012

When most people think of Amazon.com, they think of e-books or online shopping. But Amazon is also responsible for storing and delivering the data behind a massive portion of the Internet via its Amazon Web Services (AWS) business,...

Apple reveals new progress in path to 100% renewable energy

Blog entry by David Pomerantz | 22 March, 2013 5 comments

There’s more good news to report from the clean energy revolution that’s spreading like wildfire among the biggest technology companies in the world: Apple released an  environmental report  today showing that it has made real progress...

Apple: Come clean about your coal problem, then start solving it

Blog entry by Gary Cook | 3 May, 2012 1 comment

The first step to solving most problems is admitting that you have one. Apple has a growing coal problem, and once they come clean about that, they can start applying their renowned innovation to solving it. Unfortunately, Apple has...

Google grants over $2 million for energy policy reform

Blog entry by David Pomerantz | 15 January, 2013 2 comments

Google has begun 2013 with announcements of two significant investments to advance the future of renewable energy and energy efficiency in the United States. Marking a significant new milestone in its clean energy advocacy efforts,...

Apple: the writing’s on the wall

Blog entry by David Pomerantz | 15 May, 2012 6 comments

For over a month now, our supporters around the world have been helping us tell Apple that they want a clean iCloud. Apple’s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for...

Apple: Come clean about your coal problem, then start solving it

Blog entry by Gary Cook | 3 May, 2012

The first step to solving most problems is admitting that you have one. Apple has a growing coal problem, and once they come clean about that, they can start applying their renowned innovation to solving it. Unfortunately, Apple has...

Google shows off its data centers, powered increasingly by clean energy

Blog entry by David Pomerantz | 19 October, 2012 2 comments

Ever wondered what the Internet looks like? If so, you’re in luck: Google has drawn back the curtains of its data centers, the facilities that compute and store all of our gmail, youtube videos, and searches. [Photo: Google’s...

New York Times shines spotlight on the internet’s impact on the environment

Blog entry by David Pomerantz | 24 September, 2012

On Sunday, the New York Times launched a new series called “The Cloud Factories” that examines the massive data centers that store the data that makes up the internet, and the effects they have on the environment. The series kicked...

Amazon failing to admit its dirty cloud problem

Blog entry by David Pomerantz | 20 June, 2012 6 comments

Some of the top executives at Amazon are touring the world right now, attending sales conferences and trying to persuade smaller businesses to store their data in Amazon’s massive cloud operations. Those businesses are looking to...

Microsoft should read its own reports on powering data centres

Blog entry by David Pomerantz | 14 June, 2012 1 comment

Microsoft has turned up at the Rio+20 Earth Summit in Brazil, unveiling a new website featuring a calculator that it says shows how much energy would be saved if more businesses moved their data to the cloud. Now, there’s some...

Apple: Think Different about your dirty energy

Blog entry by Kumi Naidoo | 25 April, 2012 15 comments

The Internet and social media are extraordinary engines of change helping to drive revolutions and positive social change. They’ve become central tools for how we bring pressure on polluters and governments. But if we are not careful,...

Amazon failing to admit its dirty cloud problem

Blog entry by David Pomerantz | 20 June, 2012

Some of the top executives at Amazon are touring the world right now, attending sales conferences and trying to persuade smaller businesses to store their data in Amazon’s massive cloud operations. Those businesses are looking to...

Clippy’s back with a message for Microsoft: Give us a clean cloud

Blog entry by David Pomerantz | 26 October, 2012

Remember Clippy? You know, that little paper clip that always popped up at the most annoying times when you were trying to write something in older versions of Microsoft Word? Well, Clippy’s back, and poised to pop up at Microsoft...

Does Apple’s commitment to a 'coal free' iCloud have a passport?

Blog entry by David Pomerantz | 18 December, 2012 3 comments

Apple promised in May – thanks in part to pressure from its customers and Greenpeace supporters – that all of its data centres would become “coal-free” and powered by 100% renewable energy. However, rumours are circulating about a...

Google’s new wind power deal shows real corporate leadership

Blog entry by David Pomerantz | 26 September, 2012 4 comments

When's the last time you felt really good about something a corporation has done for the environment? If you’re like me, it’s probably not recently. Big companies usually grace Greenpeace’s blog for destroying the environment. ...

Facebook means business in mission to 'Unfriend Coal'

Blog entry by David Pomerantz | 1 August, 2012 4 comments

Facebook has shown today it is serious about its push to Unfriend Coal. The social networking company published its 2011 energy and carbon footprint data and announced a 2015 goal of powering 25% of the platform with renewable...

Apple’s clean energy plans still cloudy despite coal-free pledge

Blog entry by David Pomerantz | 12 July, 2012 20 comments

Apple’s clean energy plans still cloudy despite coal-free pledge Apple’s clean energy policies have significantly improved , but the company still gets low scores for its energy choices when compared with sector leaders, according...

Will Apple bet on renewable energy for its new Nevada data centre?

Blog entry by David Pomerantz | 27 June, 2012 8 comments

The iCloud just keeps on growing. Apple announced yesterday that it will build its next data centre in Reno, NV in the United States. This latest facility joins Apple’s initial three data centres in California, North Carolina and...

eBay rightly quits the coal grid for data centre

Blog entry by David Pomerantz | 22 June, 2012 1 comment

Ebay, the online auction house known for helping millions to buy and sell their stuff, made a savvy purchase of its own on Thursday: it bought fuel cells from Bloom Energy (like those pictured) to power one of its data centres in the...

Calling Apple in a global iPhone relay

Blog entry by Tom Dowdall | 25 May, 2012 2 comments

On behalf of the 220,000 people who have asked Apple to choose clean energy for powering data centers, we decided to bring those messages directly to Apple, both at its headquarters in Cupertino, California and at Apple stores across...

Apple responds to customers, starts down road to clean energy iCloud

Blog entry by Gary Cook | 18 May, 2012 1 comment

This week, after hundreds of thousands of Apple customers and Greenpeace supporters asked the company to use clean energy instead of dirty coal, it announced a significant investment in local renewable energy to power its data centre...

A look at the coal plants behind the iCloud

Blog entry by Iris Cheng | 8 May, 2012

How does Apple’s $1billion iDataCenter in Maiden, North Carolina draw its power? Apple is sending millions of dollars a year to Duke Energy , one of the few utilities in the US that is still building coal plants.   By making a...

Activists block Duke coal shipment, link mountaintop removal to iCloud

Blog entry by Gabe Wisniewski | 3 May, 2012 5 comments

A set of train tracks in rural North Carolina is not the kind of place that brings iPads to mind. But this railroad is part of the chain that links you and me – and anyone who uses the cloud – to the massive destruction caused by the...

How Clean is your Cloud - Apple responds

Blog entry by Gary Cook | 18 April, 2012

Our new report “ How Clean is Your Cloud ” is out today - to show that the massive increase in Internet use is mainly being powered by dirty energy. Apple, Amazon and Microsoft all score badly in the report for relying on dirty coal...

Facebook means business in mission to 'Unfriend Coal'

Blog entry by David Pomerantz | 1 August, 2012 1 comment

If you’ve followed the effort by Greenpeace International and hundreds of thousands of Facebook users around the world to get the social networking platform to Unfriend Coal , you’ll be heartened by today’s news. Facebook ...

Apple’s clean energy plans still cloudy despite coal-free pledge

Blog entry by David Pomerantz | 12 July, 2012

Apple’s clean energy plans still cloudy despite coal-free pledge Apple’s clean energy policies have significantly improved , but the company still gets low scores for its energy choices when compared with sector leaders, according...

Will Apple bet on renewable energy for its new Nevada data centre?

Blog entry by David Pomerantz | 27 June, 2012 2 comments

The iCloud just keeps on growing. Apple announced yesterday that it will build its next data centre in Reno, NV in the United States. This latest facility joins Apple’s initial three data centres in California, North Carolina and...

Apple can be an environmental leader again

Blog entry by Renee Blanchard | 9 May, 2012 1 comment

The very first campaign I worked on when I arrived at Greenpeace in 2006 was the Green My Apple campaign. It was exciting and different, and as someone who has proudly held on to her iMac G3 (Bondi Blue I might add) to this very day, I...

A look at the coal plants behind the iCloud

Blog entry by Iris Cheng | 7 May, 2012 1 comment

How does Apple’s $1billion iDataCenter in Maiden, North Carolina draw its power? Apple is sending millions of dollars a year to Duke Energy , one of the few utilities in the US that is still building coal plants.   By making a...

How Clean is your Cloud - Apple responds

Blog entry by Gary Cook | 17 April, 2012 16 comments

Our new report “ How Clean is Your Cloud ” is out today - to show that the massive increase in Internet use is mainly being powered by dirty energy. Apple, Amazon and Microsoft all score badly in the report for relying on dirty coal...

Apple should join North Carolinians and tell Duke to quit coal

Blog entry by Emily Euchner | 12 July, 2012 1 comment

Throughout high school, I swam in Mountain Island Lake and the Catawba River every summer. It was only within the last year, after I graduated just a few miles from there, that I learned what a risk I had been taking with those...

Apple states bold coal-free ambition for iCloud, now must explain how it will get there

Blog entry by Gary Cook | 23 May, 2012

Apple has made a bold claim to make all three of its data centres “coal free” and has doubled the amount of solar energy powering its data centre in North Carolina. Apple’s customers certainly appreciate boldness, and will love the...

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