24 results found
 

LEGO putting cash before kids, says Greenpeace as it kicks off global campaign

Press release | 1 July, 2014 at 16:30

London, 1 July 2014 - Greenpeace today launched a major new global campaign targeting the world’s biggest toy company [1], LEGO. They’ll be mobilising more than 5 million online Arctic supporters and thousands of activists to take creative action...

Greenpeace campaign for LEGO to ditch Shell intensifies with new video

Press release | 8 July, 2014 at 17:00

London, 8 July 2014
 - Greenpeace released a film online today, aiming to highlight LEGO’s collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its...

Greenpeace's LEGO viral blocked by YouTube

Press release | 11 July, 2014 at 15:45

London, 11 July 2014 - Greenpeace's viral video 'LEGO: everything is NOT awesome' has been suspended by YouTube, following a copyright claim from Warner Brothers. The environmental organisation quickly transferred the film to Vimeo and strongly...

LEGO ends 50 year link with Shell, after one million people respond to Save the...

Press release | 9 October, 2014 at 13:00

London, 9 October 2014 - Following a Greenpeace campaign, LEGO published a statement this morning committing to 'not renew the co-promotion contract with Shell'. This decision comes a month after Shell submitted plans to the US administration...

It's time for LEGO to block Shell

Blog entry by Ian Duff | 1 July, 2014 10 comments

Imagine you're eight years old and picture the Arctic. There are no oil rigs, no industrial shipping and no politicians fighting over it. It's just an endless sparkling expanse of sea and ice, populated by brave scientific explorers...

Dear LEGO, did you miss our one million emails…?

Blog entry by Ellen Booth | 20 September, 2014 1 comment

Oh LEGO! We're feeling sad again. We just heard you've rolled out a new line of Shell toys in Singapore, and this is just the beginning – they'll be coming to Shell petrol stations across the globe in the next year or so. And...

New video sees children at heart of LEGO campaign

Blog entry by Ian Duff | 5 August, 2014

No one loves LEGO as much as a seven year old who's just built their first masterpiece. But everyone who has played with the toy carries the joy of their inner child on through life. That's why LEGO is such a desirable brand for Shell...

Return of the Arctic Sunrise

Blog entry by Faiza Oulahsen | 1 August, 2014 2 comments

Those last days on the Arctic Sunrise in September 2013, gave me one of my most precious memories. That might sound odd to you: armed men with balaclavas abseiling down from a helicopter and holding some of the crew at gunpoint; unable...

How tiny plastic people protested around the world

Blog entry by Sara Ayech | 3 July, 2014

The news of LEGO's cosy relationship with Shell has led to tiny protests erupting around the world. Famous national and international landmarks have been festooned with banners as the streets resounded the stamp of little plastic...

LEGO: Everything is NOT awesome

Blog entry by Sara Ayech | 8 July, 2014 17 comments

This morning we released a new video asking much-loved toy company, LEGO to ditch its partnership with oil company Shell. The film depicts an Arctic made entirely of LEGO and imagines an oil spill in this beautiful and pristine part...

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