What can we say? You all rock! You've taken our Kit Kat campaign and made it your own and we just have to stand back in awe of it all. We'll keep this blog post updated with all the latest creative Kit Kat campaign tactics provided by you - the online community who has taken our video and our campaign message and really run with it!
Views on all the versions of our 'Have a break?' video (some uploaded by us - some uploaded by you) are now 1.1 million+ and rising!
Nestle not-fans continuing creative media onslaught
Over a week since the campaign launched and still Nestle not-fans are going strong on facebook and Youtube.com with creative new media protests! We have seen more and more of your profile pictures using the Nestle logo going up, and even some interesting video-edits of Nestle commercials. Check out this latest creation uploaded by Pierreundco on Youbtube:
A Nestle commercial edited with clips from our compaign video.
Nestle suffering social media rampage as company stocks falls
Some of the profile pictures people are using on facebook.
Wow, in the last 12 hours "not-fans" on Nestle's facebook page responding to their use of palm oil from deforestation have been really busy! Nestle's facebook admin is now posting less and less, no doubt wearied by the onslaught of criticism and calls for them to clean up their supply chain. In particular, the company has referred a number of times to its palm oil policy which states the company intends to use all sustainable palm oil by 2015. But unfortunately, as we all know, 2015 will be too late. Many of the "not-fans" have pointed out what five years of business as usual translates into in terms of rainforest destruction, for orangutans, people and the climate.
The campaign is getting picked up far more widely now; for example check out this blog
"A Lesson In Douchebrandification: Nestle" - documenting how the campaign video was at first censored by Nestle and Youtube, after which fans uploading the video on Vimeo and elsewhere trampled that policy. Then fans began altering their facebook profile pictures using the Nestle logo, which the company reacted to by deleted all altered logos. However, soon Nestle also abandoned this tactic. Elsewhere on facebook, someone has started a group "
Can this orangutan get more fans than Nestle?" and criticism is buzzing on
Amplicate. PR blogs have also picked up the story - see "
Greenpeace shocks Nestle" (in German) and also"
Nestle briefs agencies for online charm offensive to counter criticism."
Surely by now Nestle's PR team must know it is not charm people want - but real action to stop deforestation. Well, if the world of social media is not making it clear enough for them, maybe the stock market might: see how Nestle's stock has fallen in the last day. Another five years of deforestation? How about another five years of falling stock? Come on Nestle, the time is now.
Nestle "not-fans" giving the company hell on Facebook
Not-fans tell Nestle what they think on the company's facebook page.
Nestle's facebook page has been over run in the last 24 hours with criticism from angry "not-fans" calling on the company to clean up its supply chain and stop contributing to deforestation.
When the company posted "Repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic - they will be deleted" one not-fan responded with (Paul Griffin): "Hmm, this comment is a bit "Big Brotherish" isn't it? I'll have whatever I like as my logo pic thanks! And if it's altered, it's no longer your logo is it!" while adding that Nestle might not "win friends in the social media space with this sort of dogmatic approach" and that rather social media should be about "embracing your market, engaging and having a conversation rather than preaching!" Nestle Admin responded to this somewhat passively aggressively with "Thanks for the lesson in manners. Consider yourself embraced. But it's our page, we set the rules, it was ever thus" !
Nestle might have a problem with you using their altered logo as your Facebook profile pic, but surely, surely no one could have a problem with someone having an adorable orangutan as their profile pic? Or a photo of Indonesia's gorgeous rainforests? You would have to be nuts to have a problem with that - am I right? There are a few images here that would make lovely Facebook or other profile pictures. Or make your own - many of you commenting on the Nestle Facebook page have come up with some great ones already!
Nestle Admin does insist the company "welcome[s] debate" and "from any opinion" because "it helps us to know what people think and feel." The burning question is, now it's pretty clear how people feel, what are they going to do about it?
See more about how people "think and feel" about rainforest destruction for palm oil by visiting the page here - "fan" them and you can leave your own message.
On Nestle's facebook page: "I'm not a fan by the way, I just want to say..."
Nestle has been taking some flack on its facebook group - become a "fan" there and you can add your comments to the debate. Like Rosanna Pimm: "not a fan, just want you to STOP your contribution to forest destruction and cut the Sinar Mas group from its palm oil supply chain completely"; and Gerri Mills: "I am not a fan! stop using palm oil, start caring for people, animals and the environment"; or Katherine Russell: "I too WAS a fan, now I wouldn't touch a nestle product if there was nothing else to eat" and David Inns "No more milo for me." Well said everybody!
Nestle has responded to the complaints saying "we're concerned too. We care about the serious environmental threat to rainforests in South East Asia and as we said yesterday, we have replaced the Indonesian company Sinar Mas as a supplier of palm oil for further shipments."
But so far this is nothing new. Actually, Nestle still sources palm oil from other companies - which buy from Sinar Mas. There's no quick-PR-fix to get out of this one; Nestle is going to have to really clean up its supply chain.
Ernest Simons photographers document the action
A local photographers has been down to the Croydon, UK office of Nestle to document the Greenpeace action there, taking photos and interviewing the activists. Nice work guys!
Nestle staff chat about the Greenpeace Kit Kat video
This one is hilarious - uploaded yesterday by the onlinejournalist YouTube account:
Staff at Nestle discuss how they will react to the viral video produced by Greenpeace criticising their palm oil sourcing strategy...
Supporters play on Nestle's attempt to censor
Yes, these days with social media working like it does, attempts like this at censorship don't work very well. Nice addition to the Youtube collection here: