Detox My Fashion

Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

Take Action: Join the Detox movement.

The latest updates

 

Puma winning the race for toxic-free sportswear

Blog entry by Manfred Santen | 21 November, 2014 1 comment

Out of the four big sportswear brands urged to take the challenge and Detox, we can now name the leader of the pack: Puma. Today, the German sportswear brand has announced it really is “forever faster” with an updated commitment...

A new Detox trend

Blog entry by Dr. Kirsten Brodde | 29 October, 2014

In what could be one of our fastest comittments yet, just 48 hours after we revealed the toxic-truth behind their products, German retailer Tchibo has joined the ranks of companies committed to Detox. Tchibo has promised to make...

From frozen peas to kids' fashion: how supermarkets got in on the act

Blog entry by Dr. Kirsten Brodde | 23 October, 2014 1 comment

Have you noticed just what you can get at your local supermarket these days? It's no longer just fruit and veg, people today are throwing fashion for all the family into the trolley on top of yoghurts and frozen peas. Over the past few...

How do you Detox 70 million clothes?

Blog entry by Chiara Campione | 22 September, 2014 1 comment

Something really cool happened in Italy today. Six of the country’s biggest textile companies , responsible for supplying material to a number of well-known fashion and luxury brands, made a commitment to eliminate hazardous...

Little Monsters: going back to school

Blog entry by Helena Meresman | 28 August, 2014 2 comments

Back to school time is upon us again. At this time of the year parents everywhere reveal their true nature: there is the excited and optimistic kind, longing for the school activities as a relief from a busy summer; and the I-am-not...

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