Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

The latest updates

Detox: A song about PeoplePower and Winning!

Video | 15 March, 2012 at 11:13

The story of the Detox campaign is the story of people around the world acting together, challenging corporate madness, and Winning! Inspired by the Gregory Brothers' fantastic "Auto-tune the news" youtube videos, we thought we'd make this...

Greenpeace Year in Pictures 2011

Video | 20 December, 2011 at 16:41

2011 was the year the bottom shook the top, the year the ballerina danced on the bull, and “The Protestor” was named Time Magazine person of the year. The faces in our Year in Pictures pay testament and tribute to our contribution and to the...

Dirty Laundry update

Video | 20 September, 2011 at 20:00

Clean freshwater is one of our most precious and most threatened natural resources. In China, for example, as much as 70% of rivers, lakes and reservoirs are polluted. Many chemicals released from textile factories threaten human health and the...

Nike vs. adidas detox striptease

Video | 28 July, 2011 at 12:45

Flashmobs in 29 cities, all at once! More than 600 people danced and stripped outside Adidas and Nike stores in 29 cities in 10 countries for Greenpeace's Detox Campaign to challenge the sportswear leaders to eliminate hazardous chemical releases...

Dirty Laundry

Video | 13 July, 2011 at 14:55

Watch the campaign background video to see how we follow the toxic trail: from the pollution at the pipe, to factories that make our clothes, to the international clothing brands that have the power to change the system and Detox our future

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