UPDATE 29 January: Fantastic news! Burberry has now commited to #Detox by 2020! Thank you for joining the campaign and helping make this happen!
If "Detox" was on your list of New Year's Resolutions, but you already found it falling to the bottom of your hopelessly long "to-do" list then fear not!
You can still Detox - but instead of beginning with yourself, why not start with one of the world’s leading fashion brands?
Burberry: A trendsetter within fashion?
Burberry might have a reputation as a forward-thinking brand but when it comes to hazardous chemicals, this luxury label is hiding something in that iconic Burberry check.
Our latest investigations reveal that children's clothes sold by Burberry come infested with hazardous Little Monsters. All but one children's clothing items tested for this brand contained hazardous substances including Perfluorinated Chemicals (PFCs) and nonylphenol ethoxylates, which can break down in the environment to form toxic and hormone-disrupting substances.
Your Voice Counts
Thanks to global people power, major fashion labels like Valentino, Zara and Victoria's Secret have already committed to Detox their clothes and production processes of hazardous chemicals.
Activists, fashion-lovers and concerned consumers from all corners of the globe have come together on many occasions to convince these big brands that toxic chemicals are not an accessory that will ever be in fashion. And these big brands have listened.
What can you do?
You can help us give Burberry’s toxic love story a happy ending by taking action right now.
Today, we are taking to twitter, where Burberry has over 2.5 million followers, to get their attention.
Do you have a twitter account? Here are some things you can tweet:
.@Burberry Toxic chemicals don't go away like fashion fads - #Detox now and stop using these harmful #LittleMonsters!
.@Burberry can set a new trend - clothes free of toxic chemicals! #Detox
.@Burberry #Fashion is more beautiful without toxic chemicals. #Detox now!
.@Burberry Toxic chemicals will never be in vogue! #Detox now and help clean up #Fashion!
… and of course, feel free to write your own messages on top of that.
And whether you’re on twitter or not, be sure to come back tomorrow for more ways to convince this British fashion icon that the only way to remain fashion-forward it to leave the toxic chemicals behind.
Juliette is a Digital Mobilisation Specialist at Greenpeace International.