Today is a milestone in the movement to Protect Paradise.

Half a million of you have joined the call demanding forest-friendly products – and we're just getting started!

In the last two weeks, you have been part of something big. From aerial acrobats, to street petitions, and this hearbreaking video – we are challenging the maker of Head & Shoulders, Procter & Gamble, to end its role in forest destruction.

A team of Greenpeace volunteers set up a division lobby at the entrance to Saatchi and Saatchi’s London offices. The advertising agency promotes Head & Shoulders shampoo for Procter & Gamble. 03/07/2014

Greenpeace activists protest at Procter & Gamble's global headquarters calling attention to the company's link to tropical deforestation. 03/04/2014
A Greenpeace activist dressed as tiger gives out information at Stureplan in Stockholm, Sweden, on rainforest destruction caused by palm oil production. 02/26/2014

Greenpeace activist in Germany protests with an image of Head & Shoulders shampoo, made by P&G, while talking to a P&G employee. 02/26/2014

Despite all this, P&G is trying to pretend it doesn't have a problem. Almost a quarter of a million of us have emailed its CEO, and we've all been ignored. Despite all the evidence, P&G still insists that buying palm oil from companies that destroy orangutan habitat is sustainable.

Let’s take a look at what they say here...

P&G says it is committed to "sustainable" palm oil.  The Roundtable of Sustainable Palm Oil, which P&G relies on, has long been known to not ban deforestation. What’s more, all the orangutan habitat destruction we found was located in plantations owned by RSPO members – does this mean they too are sustainable? Clearly not.

P&G says it is serious about deforestation. Really? How serious can you be if your suppliers clear thousands of hectares of orangutan habitat, and you don't have a policy in place to guarantee this won't happen? If competitors like L’Oreal, Unilever and Nestle can move beyond the RSPO and commit to No Deforestation then so can P&G.

P&G says it will investigate the suppliers we identified. Um, ok? But what we investigated was just a snapshot of the destruction caused by palm oil. And simply investigating these cases won’t guarantee that your products are free from forest destruction. To prevent this from happening again, P&G needs to get serious and make a commitment to No Deforestation.

We are not going away. Powered by half a million, we are saying enough is enough: don’t make me part of forest destruction through the products I use every day.

It’s time P&G become proud sponsors of rainforests and commit to No Deforestation. Join us and take action.

Areeba Hamid is a forest campaigner at Greenpeace International