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Social media can save the planet

Social media can save the planet

Blog entry by nick | May 26, 2010

Don't believe it? Just look at the recent success of the Kit Kat campaign - a social media based campaign that finally convinced Nestlé to commit to removing products coming from rainforest destruction from its supply chains. ...

Ronald McDonald outside the Queen Street McDonald's

Ronald McDonald outside the Queen Street McDonald's

Image | August 5, 2004 at 1:00

AUCKLAND: Ronald McDonald outside the Queen Street McDonald's after resigning as the company mascot, over GE feed used in McDonald's meat products.

Greenpeace activist dressed as Ronald McDonald

Greenpeace activist dressed as Ronald McDonald

Image | July 11, 2004 at 1:00

AUCKLAND: Greenpeace activist dressed as Ronald McDonald is asked to leave after handing in his resignation in protest against McDonald's use of GE fed chickens.

Ronald McDonald arrested for protesting the use of GE feed for chicken

Ronald McDonald arrested for protesting the use of GE feed for chicken

Image | May 10, 2004 at 1:00

AUCKLAND: Ronald McDonald in a police car after being arrested for protesting the use of GE feed for chicken used by McDonalds.

Ronald McDonald outside the Queen Street McDonald's

Ronald McDonald outside the Queen Street McDonald's

Image | August 5, 2004 at 1:00

AUCKLAND: Ronald McDonald outside the Queen Street McDonald's after resigning as the company mascot, over GE feed used in McDonald's meat products.

Ronald McDonald being forcibly removed by management

Ronald McDonald being forcibly removed by management

Image | August 5, 2004 at 1:00

AUCKLAND:Ronald McDonald being forcibly removed by management at the Queen Street McDonald's after resigning as the company mascot, over GE feed used in McDonald's meat products.

Ronald McDonald outside the Queen Street McDonald's

Ronald McDonald outside the Queen Street McDonald's

Image | August 5, 2004 at 1:00

AUCKLAND: Ronald McDonald holding his letter of resignation outside the Queen Street McDonald's after resigning as the company mascot, over GE feed used in McDonald's meat products.

Ronald McDonald is arrested by police after locking himself to McDonalds distribution centre

Ronald McDonald is arrested by police after locking himself to McDonalds distribution...

Image | May 10, 2004 at 1:00

AUCKLAND: Ronald McDonald is arrested and led away by police after locking himself to the gates of the McDonalds distribution centre in Wiri, Auckland New Zealand in protest against McDonalds use of GE fed chicken.

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