Today almost 100,000 people around New Zealand received an email from a future self in 2020 courtesy of Greenpeace.
Judging by the responses we've had so far, (and there has been an avalanche), a lot of people were a little startled, many were really quite chuffed, a few were a little offended and some were simply outraged ... but clearly the message got through!
This is the most important year for the most important campaign Greenpeace has ever run, so we are communicating the urgency in ways we might not have tried before - like sending emails from the future.
Amidst all of the advertising and other messages we’re bombarded with on a daily basis (especially at this time of year) it can be difficult for us to give the climate crisis, and the action we need to take, the attention it deserves.
This was one way of trying to address that.
It's essential that world leaders make a strong commitment at Copenhagen and it's vital that we get out on to the streets and let them know we're expecting bold action. We are the last generation with a chance to make a difference ... let's not waste it!
What do you think?