Will you help us grab a top position in Google for "Detox"? If everyone with a blog reading this would link to our Detox campaign page - using the link word Detox (just like that) - we could rise to a top spot in web search results within a few weeks.

Detox mannequins have been strutting their stuff from Berlin to Beijing, calling out the clothing companies with their steely stares. (Photo: (c) Gordon Welters / Greenpeace)

I'll explain...

Almost ten years ago, rumours began to surface about American hip hop artist Dr. Dre creating an epic "Detox" album. As it has a few times in the past decade, buzz about the album is now reaching fever pitch. Just Google it and see for yourself.

Less than three months into our Detox water pollution campaign, some of the world's biggest clothing brands -- Nike, Adidas, Puma and now H&M -- have committed to clean up their act. They've committed to eliminate discharges of all hazardous chemicals across their entire supply chains and their entire product life-cycle in less than ten years.

Sure, that's a mouthful to say, but it's relevant to everybody who depends on clean water, and wants others to have clean water too (whether they're psyched about Dr. Dre's elusive album or not).

So back to the task at hand...

Whether you're blogging about our recent wins or the campaign in general, you can help spread the word even farther by linking to our Detox campaign page too. If you have a link list - like the one we have on the right sidebar of our blog - you could add the Detox link there too!

This is SEO, or "Search Engine Optimization", and it's one of the few fantastic activist tactics that are native to the web. It's not the online version of something which people were doing already before the internet. So please give it a try today, and let's see if we can make it to the top!