The Statoil Greenwash Guide

Publication - August 20, 2015
In light of the climate crisis and the related criticism, Statoil has displayed remarkable expertise in brand management.

Statoil Greenwash GuideStatoil has successfully marketed themselves as an environmentally friendly and sustainable fossil fuel company, while still keeping investment plans at a level that undermines UN climate goals. Greenwashing is not just bad practice. Politicians goals are often seen using the exact same arguments coined by the oil industry. It is affecting public opinion, political debates and our readiness to act on climate change.

In this article, we reveal the most common greenwash tactics that have won the hearts and minds of the public, politicians and investors alike.

Statoils Sustainable Greenwash Guide