Non violent direct action (NVDA) is an option when lobbying or negotiations with decision makers fails. Greenpeace uses NVDA as a means of peaceful protest to expose global environmental problems and force solutions that ensure a green and peaceful future.
Greenpeace believes that violence in any form is morally wrong and
accomplishes nothing. No one gets hurt during a Greenpeace non violent direct action
because activists are fully trained prior to any direct action
involvement.
Greenpeace
did not invent NVDA. Earlier NVDA examples include
the mass civil
disobedience in India lead by Mahatma Gandhi and the
lunch counter
sit-ins of the US civil rights movement.
Greenpeace's
philosophy draws on the Quaker tradition of bearing witness to raise
awareness and bring public opinion to bear on decision makers. This has
been strengthened by the practice of NVDA in global environmental
campaigns.
Read energy campaigner John Hepburn's opinion piece on NVDA