Barbie drops rainforest packaging from Asia Pulp and Paper

Press release - 5 October, 2011
Australian companies urged to do the same

Sydney, Thursday 6 October 2011: Toy giant Mattel, the company behind Barbie, announced overnight that it will stop buying paper and packaging linked to rainforest destruction following a global campaign by Greenpeace.

As part of its new commitments, Mattel is instructing its suppliers to avoid wood fiber from companies “that are known to be involved in deforestation.”

One such company is the notorious Asia Pulp and Paper group (APP), which Greenpeace investigators have shown to be involved in widespread rainforest clearance in Indonesia.

“The rainforests of Indonesia should be for species like the Sumatran tiger, not for throw-away toy packaging. That’s why it is such good news that Mattel has developed a new paper buying policy,” said Bustar Maitar, head of Greenpeace’s forests campaign in Indonesia.

In August, Metcash - owners of the IGA supermarket chain - also dropped APP’s Australian subsidiary Solaris for its role in the destruction of tiger habitat. Mattel’s announcement is more evidence for APP that rainforest destruction is bad for business. While Greenpeace will watch Mattel closely to ensure it implements its commitments, it will encourage other companies, including companies in Australia, to take similar action.

"We strongly recommend that all companies trading in forest products take a look at Mattel’s new policy and investigate their supply chains. The era where companies take full responsibility for their entire supply chain is now here. Companies failing to recognise this are jeopardising our climate, our forests and their own brands,” said Greenpeace Forests Campaigner, Reece Turner.

Using a combination of research and forensic testing, Greenpeace investigators showed that Mattel’s packaging used timber from the rainforests of Indonesia, home to endangered species such as the Sumatran tiger.

Indonesia has one of the fastest rates of forest destruction in the world with more than one million hectares of rainforests currently being lost every year.


Greenpeace Communications Officer, Jessa Latona – 0488 208 465