(H)appy fish

Press release - 30 March, 2012
Newly released Greenpeace iPhone app puts Australian canned tuna brands under the spotlight just in time for Easter

SYDNEY, 30 March 2012: Today Greenpeace announced the release of its Canned Tuna Guide app for iPhone. The Canned Tuna Guide app sits within the popular, free of charge Sustainable Seafood Guide app from Australian Marine Conservation Society (AMCS) and is a more detailed mobile version of the recently published Greenpeace canned tuna guide.

The app connects consumers with the latest Greenpeace canned tuna ranking quickly and easily. In the ranking, canned tuna product ranges are graded based on sustainability policy, fishing methods, tuna species, labelling, support for marine reserves, equitable tuna policies and traceability systems to prevent the use of illegally caught tuna – a serious problem in the Pacific.

“Canned tuna is the most commonly bought seafood product here in Australia” said Greenpeace Australia Pacific’s Oceans Campaigner Nathaniel Pelle. “But the overwhelming majority of it comes from companies that allow the use of destructive fishing methods. Most shoppers want a sustainable product and they don't want to have to do a lot of research to find it. That’s where the Canned Tuna Guide app can help.”

“Despite more sustainable pole and line options being available than ever before – in just about every supermarket - shelves are still packed with tuna that's either at-risk or caught using a destructive fishing method that's wiping out vulnerable marine life.” [1]

“Now, for the first time, detailed consumer advice on tuna brands is available through the Sustainable Seafood Guide app” said Tooni Mahto, AMCS Marine Campaigns Officer. “Armed with these cleverly combined apps, consumers can make informed, ocean-friendly seafood choices for both fresh fish and canned tuna.”

Notable features are:

•    Intuitive and interactive

•    Full glossary of fishing terms

•    Clear ranking of most major Australian tuna brands

•    Within the Sustainable Seafood Guide app from AMCS – a guide to the most sustainable choices for seafood we have in Australia. When you download the Sustainable Seafood Guide app you also get Greenpeace’s Canned Tuna Guide app.

Cost and availability

The app was built by WSP Digital and is available through the iPhone App Store. Search for Sustainable Seafood Guide or download here http://bit.ly/tunaapp

The app is free and usable with iPhone and iPad.

For more information, contact:

Rosie Jones, Greenpeace Australia Pacific Communications, 0407 284 916

Tooni Mahto, AMCS Marine Campaigns Officer, 0467 081 258

[1] http://www.greenpeace.org/international/en/news/Blogs/makingwaves/the-video-the-tuna-industry-doesnt-want-you-t/blog/37882/

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