What’s in your kid’s lunchbox? New Truefood Guide gives parents choice

Feature Story - 1 March, 2011
We’re delighted to launch our new Truefood Guide today, and are absolutely over the moon to announce that Kellogg’s has done a 180-degree turn. The food giant contacted us today at the last minute and committed to phase out all genetically modified (GM) ingredients over the next year.

Truefood Guide 2011

The exciting news comes just days after Greenpeace exposed Kellog's use of GM corn ingredients in their popular K-Time twists in the Sydney Morning Herald.

Kellogg's joins Snackbrands Australia - makers of CC's, Samboy, Cheezels and Thins - and SPC beans and spaghetti, who committed to stop using GM ingredients for the first time this year.

"Food companies know that Australians don't want to eat GM, so it makes business sense for these companies to assure us GM isn't lurking in their products," said Greenpeace GM campaigner, Laura Kelly.

Unfortunately, Aussie favourites Kraft Vegemite and Smith's chips are still rated 'red' and may contain GM.

The Truefood Guide will be launched this morning with Sydney's top celebrity chefs, Murray Cook from The Wiggles, parents and farmers. We'll be joining together at one of Sydney's most popular dining destinations, Danks Street Depot, to take action against genetically modified (GM) organisms contaminating our food.

The new guide is a kids edition - helping Aussie parents know if they're feeding their children GM food, which hasn't been proven safe to eat. The Truefood Guide aims to fill the gap left by Australia's poor food labelling laws.

"Kids are the most susceptible to the potential and untested health impacts of GM ingredients and this will be the first generation of Aussie children dealing with a lifetime exposure to GM" said Greenpeace GM campaigner, Laura Kelly.

Another popular family dinner choice, chicken, is the only product rated red for almost all brands. The problem with Australia's chicken is it's mostly fed GM soy and the research increasingly shows that GM DNA stays in the animal's organs, muscles and blood.

Coles and Woolworths - the biggest purchasers of chicken - are in a position to rule out this GM contamination. Yet they refuse to heed consumer concerns. In fact, Woolworths is rated red on everything in the Truefood Guide.

And it's not just supermarket shoppers who are concerned. The widespread support of our new guide - from celebrity chefs, to farmers, to senators like Nick Xenophon - shows that GM is an issue that needs urgent attention.

We have a right to feed our family food that is safe, healthy and doesn't cost the earth. The government must respect this right and improve Australia's GM labelling laws and stop the spread of more GM crops.

Until then, make sure you hit the shops armed with our latest Truefood Guide.

TAKE ACTION!

Watch the Truefood Guide Launch video with red Wiggle, Murray!

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