Orang-utans expose APP’s pulp fiction

Feature Story - 5 April, 2011
APP a “great peril” to Australian brands. Activists dressed as orang-utans dropped by Asia Pulp and Paper (APP)'s 'certification workshop' in Sydney today to expose the notorious rainforest destroyer and its greenwashing agenda.

APP has an aggressive global expansion plan and, with its new $20 million conversion facility in Sydney, sees Australia as a key market.

"APP, and its affiliate in Australia, Solaris are not only forest destroyers, they're also brand destroyers," said Greenpeace Forests Campaigner, Reece Turner.

"With a track record of greed and greenwash and a long list of abandoned contracts, Australian companies would be wise to buy their pulp and paper products elsewhere."

APP is a subsidiary of Sinar Mas, one of the largest conglomerates in Indonesia engaged in the destruction of rainforest and peatland.

Between 2007 and 2010, Greenpeace released a series of reports based on Indonesian Government and confidential Sinar Mas maps and data, as well as on-the-ground investigations.

The reports revealed that APP was encroaching on the habitats of endangered Sumatran tigers and destroying forests on carbon-rich peatland.

In 2008, global office supplies company Staples severed all ties with APP saying that to remain a customer would be "at great peril to our brand".

But APP's track record in Australia is already pretty toxic. Earlier this year APP was fined $3.4 million for price-fixing by the ACCC. APP has also, up until recently, been subject to added import tariffs after it was found dumping tissue products on the Australian market.

"Instead of spending millions of dollars on advertising and PR companies, APP and its affiliates should be addressing its forestry practices.

"APP must take the necessary steps to ensure that it is no longer involved with forest and peatland destruction, if it expects to be trusted in the Australian marketplace," said Reece Turner.

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