Yes we can! How Australians got John West to change its tuna

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Feature Story - 3 December, 2012
It took bike-riding sharks, spoof slasher videos, giant tuna cans on roofs and 20,000 of you taking action, but we’ve had a breakthrough. After six weeks of sustained action (and three years of conversation), John West has agreed to end destructive fishing methods that needlessly kill sharks, rays, baby tuna and turtles.


This is a huge win for our oceans and it’s down to your pressure. Once again, it shows that when we take action together, we can make change happen.

And here it is from the company in black and white “by 2015 John West will end sourcing tuna from fisheries using methods that current science shows to be unsustainable such as the use of FAD-associated purse seine caught tuna and will only sell tuna caught using environmentally responsible methods.” Read the full statement.

John West now joins major Australian brands Greenseas, Safcol and Sirena in their commitment to responsible fishing.  Greenpeace’s global tuna campaign has seen all brands and retailers in the UK, Safeway US and brands in the EU rule out the use of FADs.

Can check out the new tuna guide

This is the second time this year the Australian community has spoken out against indiscriminate and unsustainable fishing. Three months ago the community told the super trawler, Margiris, where to put its fishing nets and now the community has made it clear John West has got to shape up.

Two great victories for the ocean and a triumph for the power of the Australian community.

The win comes at a critical time. This week, global authorities are meeting in Manila to set the rules for tuna fishing in the Pacific – where 60% of the world’s tuna is caught. Fish Aggregating Devices and the Pacific Commons are firmly on the agenda, so John West’s decision to implement a ban and rule out fishing in the Commons sends a powerful message at a key moment.

This news demonstrates the tide is turning for responsible seafood with all major brands and supermarket giant Coles now agreeing to end the use of FADs, but our biggest supermarket Woolworths and the smaller retailers are lagging behind - tell Woolies, IGA and Aldi to change their tuna too.

Change your tuna

2012 Canned Tuna Ranking

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