'Detox' Projection at Barcelona Stadium

Photo | 31 August, 2011

Following the public commitment announcement from Nike to champion a toxic-free future, Greenpeace activists project messages including “Water Pollution Is Not Fair Play” and "The World Needs More Champions. Is Adidas All In?" at the Nou Camp Stadium, in Barcelona, where almost 100,000 fans are attending the Spanish Super Cup match between FC Barcelona and Real Madrid. Real Madrid and a number of the players starring in the match are sponsored by Adidas, one of the major clothing brands to which Greenpeace has posed the challenge to eliminate the discharges of all hazardous chemicals from across its entire supply chain and products. Nike's commitment means the pressure is now on Adidas to prove that they are leaders not laggards both on and off the pitch. 08/17/2011