Subvertising Sealords New Logo in NZ

Photo | 31 August, 2011

Greenpeace campaigner, Karli Thomas in front of a massive outdoor subvertising campaign in Auckland, to expose Sealord’s sale of tuna caught using destructive fishing methods. Activists have ‘converted’ the Three Kings water reservoir into a giant Sealord tuna can and labeled it ‘Bad tuna’. A five-metre high shark fin protruding from the ‘can’ represents just one of the endangered ocean species at risk from destructive tuna fishing methods. To ensure all Aucklanders get the message a plane towed a banner with the message "Nice Logo, Bad Tuna" over the city and central suburbs. 08/29/2011

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