Just six weeks after the launch of Greenpeace’s ‘Reject John West’ campaign, John West has pledged to stop using destructive fishing methods that needlessly kill sharks, rays, baby tuna and turtles.
“In six weeks 20,000 Australians have demanded John West respect fisheries science and change their tuna,” said Greenpeace Oceans Campaigner Nathaniel Pelle. “By committing to genuine sustainable fishing, they have done exactly that. This is a win for consumers and a win for the oceans. It shows that when Australians take action together, we can bring about real change.”
We take a look back at the actions that led to the success of the campaign.