How KFC is 'Junking the Jungle'

Report - 18 May, 2012
KFC is one of the most prominent fast food brands around the world. Its parent company Yum! Brands Inc., a company based in Louisville, Kentucky, USA claims to be the world’s largest fast food company (1) and last year reported revenue of more than US$12 billion. (2)


(1) Yum! claims to be the world’s largest restaurant company (eg: pressreleases/092311.asp). This claim is based on system units: McDonald’s reported revenue of $27bn for 2011 was much larger than Yum!’s.
2) Yum! website: accessed 12/5/12