How KFC is 'Junking the Jungle'

Report - 19 May, 2012
KFC is one of the most prominent fast food brands around the world. Its parent company Yum! Brands Inc., a company based in Louisville, Kentucky, USA claims to be the world’s largest fast food company (1) and last year reported revenue of more than US$12 billion. (2)

ENDNOTES

(1) Yum! claims to be the world’s largest restaurant company (eg: www.yum.com/company/inthenews/ pressreleases/092311.asp). This claim is based on system units: McDonald’s reported revenue of $27bn for 2011 was much larger than Yum!’s.
2) Yum! website: www.yum.com/company/ accessed 12/5/12

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