Shhh... the truth about recycling Coca-Cola doesn’t want you to know!

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Standard Page - 20 February, 2013
It’s bad enough Coca-Cola Australia is taking the Northern Territory Government to court for trying to improve recycling rates.

Stop Trashing Australia

But now the company has resorted to peddling mistruths in an effort to stop governments in Australia adopting a national scheme.

Don’t let Coca-Cola feed you its garbage. Here’s what you should know about the ‘Cash for Containers’ recycling scheme - and the myths you can help debunk.


Myth: ‘Cash for Containers’ is a tax on consumers doing the right thing

Reality: ‘Cash for Containers’ is not a tax. It relies upon a deposit that is fully refunded to the consumer when the container is returned. It simply means that even more people will be doing the right thing by disposing of their bottles and cans responsibly. If it was a tax, it’d be the best tax in the world!

Myth: You’ll pay substantially more for your drinks

Reality: There is no reason for drinks costs to rise if ‘Cash for Containers’ were implemented. Take South Australia, the state where the scheme has run for over 30 years. There’s no shortage of Coca-Cola signs there, but it still costs same as elsewhere in the country. What’s more, Coca-Cola has not been able to prove any financial losses in South Australia where the scheme has operated for over 30 years.

Myth: ‘Cash for Containers’ is not enough to encourage recycling

Reality: ‘Cash for Containers’ is the only scheme proven globally to improve recycling rates. It works by encouraging consumers to return used bottles and cans. The scheme has run in South Australia for more than 30 years, and recycling rates there are nearly double those across the rest of the country.

Myth: A ‘National Bin Network’ is a more effective alternative

Reality: A National Bin Network will make a comparatively small difference to recycling rates. The network is only planned for shopping centres -- not in parks, beaches or near highways where much of the litter is found. It is simply not possible to have enough bins in the places where rubbish is left.

Myth: The scheme only addresses a small percentage of total litter

Reality: Drinks containers like bottles and cans make up a massive amount of litter. Around 48% of all rubbish picked up on during Clean Up Australia day is beverage containers, such as bottles and cans. It also makes up one third of all marine debris found around the world.

Myth: ‘Cash for Containers’ is expensive

Reality: Far from being expensive, a ‘Cash for Containers’ scheme would be a huge win for the public. It would lead to thousands of jobs in the recycling, plus community sector and local governments would save on taxpayer-funded rubbish collection. The total benefit is calculated at $60 million.

TAKE ACTION NOW: Show your support for a national 'Cash for Containers' scheme