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Sydney, Australia — Australia’s culinary icon Margaret Fulton today launched the 'Canola Edition' of the Greenpeace True Food Guide in Sydney. The guide, which aims to help consumers avoid buying genetically engineered food products, was today welcomed by industry and consumer representatives (2) and top chefs at the launch event, hosted by Bird Cow Fish head chef Alex Herbert (3).

Leading supermarket brands Coles, Aldi and IGA Metcash (4), top users of canola oil Goodman Fielder, Unilever and Peerless foods (5), and some of the biggest consumer food brands including Kellogs, Heinz, Arnott’s, Carman’s Fine Foods, King Island Dairy and Lilydale, are now listed as “green” in the True Food Guide and will “actively avoid ingredients from GE crops”. This major industry rejection comes at a time when Australia’s first genetically engineered canola is being harvested in New South Wales and Victoria.

Launching the True Food Guide Canola Edition, Margaret Fulton said, “This is the first time so many food brands have pledged their commitment to use only natural non-GE produce. It is so reassuring to see how far we have come from the launch of the first True Food Guide in 2002. It is fantastic that GE-free shopping can now be easy and affordable.”
 
Jackie Healing, Coles Quality Manager said, "Coles developed its current range of house brands to exclude genetically modified ingredients after we recognised our customers’ concerns about the technology and its use in the food they purchase from us."
 
The wallet-sized GE-free shopping guide also provides information about food products which “may allow GE ingredients” to help consumers make an informed choice. Shoppers will be able to avoid buying products and brands in the “red” which include Nestle, Cadbury, Kraft, Mars, Leggo’s, Uncle Toby’s, Weight Watchers and Woolworths own brands.
 
Greenpeace genetic engineering campaigner Michelle Sheather said, “The timely and positive response from a majority of the food industry means that although GE canola will enter our food chain unlabelled (7), we can still avoid eating GE food. This should send a clear message to our food regulator and the government that there is no future in GE food; we need to keep GE food and crops out of Australia.”

Chefs, mothers, scientists nutritionists and leading groups, including the Public Health Association of Australia, have joined Greenpeace in asking for labelling of all GE food - including oils and products from animals (milk eggs, meat, honey) fed on GE feed. They are also calling for independent safety assessment of GE food crops. Concerned Australians can voice their concern by signing the petition to the Health Minister, Nicola Roxon at: http://www.truefood.org.au/OurRightToKnow/

Notes to Editor

1. The True Food Guide can be downloaded at www.truefood.org.au, and consumers can ask for a copy by calling Greenpeace at 1800815151. Rating for the True Food Guide Red and Green lists is based on company policy for genetically engineered ingredients, namely corn, soy, cotton and canola. A full list of companies rated in the True Food Guide and more information on our rating can be found at www.truefood.org.au
2. Carolyn Creswell, Founder and Managing Director of Carman’s Fine Foods was the industry keynote speaker at the launch.
3. Alex Herbert joins over 170 leading Australian chefs, including Margaret Fulton, Neil Perry, Bill Granger, Kylie Kwong, Tetsuya Wakuda, Maggie Beer and Stephanie Alexander who have signed the GE free chefs charter:
http://www.greenpeace.org/australia/issues/GE/our-work/gm-chefs-charter
4. Coles home brands Coles Finest, Coles Smartbuy and You’ll Love Coles are free of GE ingredients; Aldi exclusive brands are free of GE ingredients.
5. Goodman Fielder, Unilever and Peerless Foods together form the majority of the market for canola oil in Australia. Approximately half of the canola grown in Australia is consumed in Australia; the rest is exported. Australia is one of the top three global exporters of canola.
6. Recent Newspoll results show that a majority of Australians do not want to eat GE food:
http://www.greenpeace.org/australia/news-and-events/news/GE/gm-poll-220908
7. Canola is used extensively in oils and as feed for animals. Under current labelling laws, oils and products derived from animals do not need be labelled for GE ingredients.

For further information or comment

Ruchira Talukdar, Greenpeace communications, 0407 414 572