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The 30 second commercial contrasts people enjoying a whale watching
cruise and pointing out to sea, with bloody images of a harpooned whale
thrashing in agony together with the tag line “Now is not the time to
just sit back and whale watch”. It will be sent to commercial networks
today.
Greenpeace Australia Pacific Chief Executive Steve Shallhorn said, “The commercial urges people who love watching whales to take action to help us make whaling history.
“The Japanese whaling industry is worth around 50 million US dollars while the global whale watching industry is worth well over one billion US dollars, proving that whales are worth more alive than they are dead.
“Japan’s so-called scientific whaling program must be brought to an end, and this commercial is a rallying call to action,” Mr Shallhorn said.
Michael Simons, DRAFT FCB Sydney Executive Creative Director, said, “Whaling is as self-defeating as it is cruel. It was this disparity that we wanted to highlight in the commercial.
“Australians have an intimate relationship with whales, and the concern is that the whales off Australia’s coastlines may be next. This is an important and emotional issue and we are proud of our small contribution to the cause,” Mr Simons said.
The commercial, which would normally cost $200,000 to produce, was created by DRAFT FCB Sydney free of charge. DRAFT FCB Sydney approached Greenpeace with an idea for a creative campaign comprising the television commercial and an accompanying transparent poster. The poster features a harpooned whale in the ocean, and is designed to be placed on a clear window overlooking water.
The Greenpeace anti-whaling campaign is part of a wider campaign to protect the earth’s oceans. The Esperanza is currently undertaking a year long voyage to highlight the crisis faced by our seas, including overfishing, pirate fishing and high seas bottom trawling.
For more information on the Defending Our Oceans campaign, visit http://oceans.greenpeace.org
Greenpeace Australia Pacific Chief Executive Steve Shallhorn said, “The commercial urges people who love watching whales to take action to help us make whaling history.
“The Japanese whaling industry is worth around 50 million US dollars while the global whale watching industry is worth well over one billion US dollars, proving that whales are worth more alive than they are dead.
“Japan’s so-called scientific whaling program must be brought to an end, and this commercial is a rallying call to action,” Mr Shallhorn said.
Michael Simons, DRAFT FCB Sydney Executive Creative Director, said, “Whaling is as self-defeating as it is cruel. It was this disparity that we wanted to highlight in the commercial.
“Australians have an intimate relationship with whales, and the concern is that the whales off Australia’s coastlines may be next. This is an important and emotional issue and we are proud of our small contribution to the cause,” Mr Simons said.
The commercial, which would normally cost $200,000 to produce, was created by DRAFT FCB Sydney free of charge. DRAFT FCB Sydney approached Greenpeace with an idea for a creative campaign comprising the television commercial and an accompanying transparent poster. The poster features a harpooned whale in the ocean, and is designed to be placed on a clear window overlooking water.
The Greenpeace anti-whaling campaign is part of a wider campaign to protect the earth’s oceans. The Esperanza is currently undertaking a year long voyage to highlight the crisis faced by our seas, including overfishing, pirate fishing and high seas bottom trawling.
For more information on the Defending Our Oceans campaign, visit http://oceans.greenpeace.org
