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This TV commercial, targeted at Australian consumers, shows how our building decisions can protect the Paradise Forests.

Greenpeace  produced this TV commercial in collaboration with creative agency DRAFT FCB Sydney. The commercial highlights the threats of illegal and destructive logging, which is destroying the ancient Paradise Forests across South East Asia, Indonesia, Papua New Guinea and the Solomon Islands.



The commercial urges Australian consumers to purchase FSC-certified timber. When it aired in Papua New Guinea, it received an extremely positive reception from the community and traditional landowners, whose lands are threatened by illegal and destructive logging. Greenpeace is working with forest communities to help them reclaim their land and forge ecologically sustainable solutions.