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E-card used by the Coke Spotlight campaign, a joint Greenpeace/Adbusters effort, which successfully changed Coke's policy on climate-killing refrigerants.
Enlarge imageMany top athletes supported our vision for a Green Games, and even members of the Olympic movement resolved to 'Let the Games be Green'.
Greenpeace was there to make sure the plans for the first truly Green Games became a reality. By releasing an Olympic Report every 100 days from 1995 to 2000, we kept environmental issues firmly on the agenda.One of our major victories was the Coke Challenge campaign, which saw Olympic sponsor Coca-Cola meet our demands for a new refrigeration policy to reduce its impact on global climate change.
Our in-depth investigation, How Green the Games, compared Sydney's big promises to environmental best practice. In the end, Greenpeace presented Sydney 2000 with a Bronze Medal after the Green Games scored a 'C' (just 6 out of 10) on its final Report Card.
Read about the Sydney Olympics environmental wins and losses