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Researching your campaign shows you what needs to change and where to go to fix it. With your group, try brainstorming the ideal solution and then identifying what would have to happen to reach that solution. For each stage, ask "What assumptions have we made?"
You can then test your solution against those in other contexts.
Objectives are the quantifiable steps that will get you to your goal. Here's an example:
Problem: Too many traffic accidents
Your solution: Traffic calming in your town
Objectives:
Objectives should be SMART
Sustainable
Measurable
Achievable
Realistic
Timebound
SMART objectives are crucial to the success of your campaign. SMART objectives allow new activists to understand the campaign. They form the basis of your demands.
Setting objectives can be difficult. Work back from the solution.
Tip: Avoid putting "raising awareness" as an objective. It's too big and very difficult to measure. The Office for the Status of Women statistics about men's attitudes to housework show that 80 per cent of men are aware of their responsibility to do the housework but only 5 per cent do their fair share. You may need to raise awareness first but usually you need to concentrate on achieving real change.
NEXT STEP: Campaign strategy
You can then test your solution against those in other contexts.
Set winnable objectives
Objectives are the quantifiable steps that will get you to your goal. Here's an example:
Problem: Too many traffic accidents
Your solution: Traffic calming in your town
Objectives:
- implementing a local traffic zone in the worst spot
- council report into the costs and benefits of traffic calming
- support for traffic calming by the majority political party
How to set objectives
Objectives should be SMART
Sustainable
Measurable
Achievable
Realistic
Timebound
SMART objectives are crucial to the success of your campaign. SMART objectives allow new activists to understand the campaign. They form the basis of your demands.
Setting objectives can be difficult. Work back from the solution.
Tip: Avoid putting "raising awareness" as an objective. It's too big and very difficult to measure. The Office for the Status of Women statistics about men's attitudes to housework show that 80 per cent of men are aware of their responsibility to do the housework but only 5 per cent do their fair share. You may need to raise awareness first but usually you need to concentrate on achieving real change.
NEXT STEP: Campaign strategy
