Kleenex: Wiping Away Ancient Boreal Forests.

Greenpeace teams up with the Natural Resources Defense Council to step up the campaign against Kleenex-owner Kimberly-Clark, which still purchases pulp for its disposable products from destructive logging operations in North America’s Boreal Forest. The latest: A billboard displayed on the route traveled by Kimberly-Clark executives in Texas. ~ Emerald City

Emerald City, from the LA Times, gives brief mention to the efforts of Forest Defenders to get the message to Kimberly-Clark employees and executives. Thanks to a billboard between between Irving and Dallas, Texas, commuters on the Interstate-183 will be reminded that, "Kleenex: Wiping away ancient boreal forests."

Siel's mentioned our Kleercut work before.