At Resolute Forest Products’ Resolute Forest Products’ annual general meeting of stockholders in Thunder Bay today, CEO Richard Garneau pointed to a lot of pictures of trees. Then he pointed to some colorful green pictures. Then more trees.
As a (very, very) small shareholder of the destructive logging giant, Greenpeace was there to present our views. My thoughts?
The CEO was sure good at talking green, but walking green? Not so much…
Because Resolute has a problem. And if Resolute has a problem, their investors have a problem.
As the largest logging company in Canada’s Boreal Forest, Resolute is marketing itself as “sustainable” and “green” and “community friendly” and “cuddly” and “responsible.” I made one of them up. But only one.
But these claims, as revealed in Greenpeace’s new report, “Resolute’s False Promises: the [un]Sustainability Report 2013”, aren’t worth the paper they’re written on (literally).
Dig a little deeper into their sustainability marketing and we see unsustainable forest practices, regulatory infractions, struggling caribou herds, logging without First Nations’ consent, underfunded workers’ pensions and an “eco” line sourced from some of the most controversial logging around.
We know that customers around the world are demanding truly sustainable forest products. Greenpeace hears that from them every day. Customers across North America, in India, in places like Germany, the UK, Brazil and elsewhere have clear environmental expectations and procurement policies.
Holding onto them means putting green words into sustainable actions. Actions called for by the best available science like protecting 50-70% of caribou habitat from logging activity.
Because it’s going to take more than just green marketing to deliver results for investors, customers and workers in the 21st century.
Tell Resolute to stop logging in “Endangered Forests.” Take action here.