The video of our rather hilarious hijack of Sunday's Shell-sponsored Formula 1 ceremony has been pulled by YouTube following a "Copyright" (AKA "Embarrassment") complaint. While the take down appears to have been ordered by the Formula 1 organisers, we suspect Shell is pleased. They may even be behind it. Now, why would we think that?
Well, it wouldn't be the first time that a corporation has tried to silence a Greenpeace parody or critical piece by claiming they own their name and therefore any content mentioning them.
Nestle attempted that with a video we made exposing Kit Kat's complicity in forest destruction, and the result was one of the greatest Social Media brand meltdowns ever: a case study today in how NOT to respond to criticism on the internet. Shell may not have gotten the memo.
Before being pulled, the Formula 1 video had earned nearly a quarter of a million views in just over 36 hours. If you're curious why, you can see it here:
The video Shell doesn't want you to see from Greenpeace on Vimeo.
So far, nobody has contacted us about a copyright violation for THIS copy of the video. We must warn you, however, that you should not share or link this video: millions of us may be held liable for copyright infringement, and Shell has made enough money destroying our planet that they could, conceivably, go after us all. So be a good internet and do as the corporate petroleum giant says, will you? (We're kidding. Please download and share!)
But Shell may want to note that in court case after court case, our legal right to free speech has triumphed every single time it's been tested against a corporate giant who thinks they can silence criticism with trademark law. Thankfully, that's not the way the world works -- in part thanks to the vigilance of internet freedom fighters against laws like SOPA. This is another example of why we must continue to defend our rights to free expression on the internet over the intellectual property rights of would-be corporate censors.
The best thing you can do to register your displeasure with Shell? Join the movement to keep them out of the Arctic. Unlike free speech, oil in the frozen north is a truly dangerous thing.
Brian Fitzgerald is Head of Digital Networking & Mobilisation at Greenpeace International.