Tar Sands Greenwash: Buying Ads is Easy

Video | June 6, 2013

Help us laugh the Harper government's ad campaign to greenwash the tar sands right off the air by sharing with your friends and signing the petition at stopgreenwash.ca

The Harper government currently plans to spend $16 million of taxpayer money on ads that greenwash the tar sands. What the government's ad campaign doesn't tell you is how Canadian environmental laws were gutted in order to fast-track new tar sands mines and pipelines as part of the omnibus budget bills. And it certainly doesn't tell you that unconstrained tar sands development has made Canada one of the world's biggest contributors to climate change.

We think this is ripe for some old-fashioned Canadian satire, so we've created our own ad campaign with the help of award-winning director Michael Kennedy and actors Peter Keleghan, Sheila McCarthy and Richard Blackburn.

Greenpeace will never be able to match the government and oil industry ad budgets, but with your help we can use humour to turn their own ad budgets against them. If enough people see our ads, the tar sands' spin doctors will realize that the more of our tax money that they spend on public relations to sell the tar sands as environmentally friendly, the more ridiculous they are making themselves look. Our goal is for them to cancel their ads faster than you can say, "oil spills create jobs."