11 results found
 

Hundreds of thousands join Barbie Rainforest destruction campaign, spark Facebook...

Feature story | June 10, 2011 at 14:12

Toronto — In less than 72 hours more than 700,000 people have viewed an online spoof video featuring the moment Ken discovers that Barbie is involved in rainforest destruction, and almost 200,000 have swamped Mattel’s offices with emails...

Barbie Drops Destructive Rainforest Packaging

Feature story | October 5, 2011 at 0:18

Toy giant Mattel, the company behind Barbie, announced today that it will stop buying paper and packaging products linked to rainforest destruction following a global campaign by Greenpeace.

Barbie wrapped in Rainforest destruction scandal, tiger outrage

Feature story | June 7, 2011 at 11:35

Greenpeace is taking on Barbie, the world’s most famous toy, because of her involvement in rainforest destruction in Indonesia. And Ken has dumped her because she is wiping out the habitat of endangered tigers and ourang-utans.

How the toy sector and APP are responding to our Indonesia forest campaign

Blog entry by Zulfahmi, Greenpeace South East Asia | June 14, 2011

It’s been a busy few days since the latest phase of our campaign to stop deforestation in Indonesia got underway. There are now signs that both Mattel and Lego are preparing to make changes in the way they buy their packaging. ...

Cyber activists tell Mattel: Stop packaging Barbie in rainforest destruction!

Blog entry by Shane Moffatt | June 9, 2011

Greenpeace Canada cyber activists gathered at our Toronto office and participated offsite last night to send Mattel a clear message: Stop packaging Barbie in rainforest destruction! The activists joined the global chorus of voices...

Barbie, It's Over: Cyber-activist cafe June 2011

Blog entry by Natalie Caine | January 1, 2011

Goal: to convince Mattel to discontinue contracts with Asia Pulp & Paper (APP) by exerting pressure on its leading brand, Barbie, via online and social networks. Why: APP has been identified by...

Barbie & Mattel’s deforestation habit goes ‘viral’

Blog entry by rto | June 16, 2011 1 comment

Breaking up in public isn’t easy. But Ken and Barbie, who split last week over Barbie’s rainforest wrecking, have done so in a very, very public way. Ken’s video interview that broke the scandal has now been seen over one million...

“Chainsaw Barbie” encounters Sumatran Tiger in Mattel deforestation scandal!?

Blog entry by Shane Moffatt | June 10, 2011

That’s right – flanked by courageous Greenpeace volunteers, “Chainsaw Barbie” stalked the mighty tiger at Yonge and Eglinton, Toronto for an epic encounter in the scorching midday sun yesterday afternoon. In the background, a...

Success: Barbie and Mattel drop deforestation!

Blog entry by Laura Kenyon, Greenpeace International | October 5, 2011

We all know that break ups are hard. Especially when they involve secrets – like the shameful secret that broke up Barbie and Ken back in June: she had destroyed rainforest in her toy packaging. Her manufacturer, Mattel, was using...

Ken’s desperate phone call to Mattel about Barbie

Blog entry by Laura Kenyon | July 5, 2011 1 comment

Ken’s picked up the phone. And now we’d like you to call Mattel too. It’s been nearly a month now since Barbie’s secret deforestation habit was revealed to Ken in a shocking interview that has now been seen by over 1.3 million...

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