Feature story - December 14, 2006
The iconic Apple store on 5th Avenue in New York is bathed in green light to highlight that Apple should go green.
'Tis the season for stockings stuffed with ipods, and Macs
nestled under the tree. But all is not well in Whoville, and
there's a grinch of a surprise under Apple's skin: toxic chemicals.
As last year's gifts get tossed to make way for shiny new Apples,
they will likely find their way to developing countries, where
children of all ages will unwrap and unleash the toxic chemicals
within.
The (Green) Big Apple
Well, there's no place like New York to light up the night with
a holiday wish. We've been telling Apple to go green for years, and
on the night of December 14th, more than 60 activists took to the
streets of New York to shine green lights on Apple's iconic 5th
Avenue store.
Greenpeace elves danced around the store and worked their magic
to turn Apple's store green, as thousands of busy holiday shoppers
looked on. Our holiday wish list is simple. All we want from Steve
Jobs is a green Apple.
View a slideshow See how we delivered a green season's greeting
to Apple.
This holiday season Steve Jobs has the chance to play Santa, and
answer the wishes of children all over the world: deliver them an
organic green Apple.
Take action to turn Apple greener
Write to Steve, stay informed, tell your friends and get creative - take action to help Apple go green!