Green my Apple gossip

Feature story - February 13, 2007
All the popular people get lots of mail on Valentine's Day. But Apple boss Steve Jobs has been getting messages for a while from Apple fans asking for a green Apple. Now news reaches us that Steve may just be considering sending a little green love back.

A tasty message of green love left in a Apple store in Amsterdam.

Apple's products contain toxic chemicals and they don't have a globalrecycling policy. While other competitors like Dell and HP have started to cleanup their act, Apple has not been showing much love for the Earth.

However today's hot news on the green gossip grapevine is that SteveJobsmet this week with a Social Responsibility Fund Investor to discussApple's environment record. Like all good gossip, exactdetails remain secret. But the very fact that our main man Steve had a'green' meeting shows that your messages for a greener Apple aregetting through.

There's nothing public yet from Apple so you need to keep asking for a greener Apple. But Dutch Apple Spokesperson Juriaan Bosman may also havebeen dropping a hint when he recently said:

"We are sticking to our strategy, butwe don't rule out that at some moment our strategy will synchronisewith what Greenpeace wants"
(Bright Magazine, Feb/March 2007)

Will Steve make some minor improvements just to try and keep up with HPand Dell, or amaze us and make Apple the green leader? That all dependson how much desire for a greener Apple you spread.

So spread the love!

Love isn't just for Valentines Day. That's our story and we're stickingto it as we present you with our somewhat tardy Valentine's Day AppleE-Card. Send it to all those Apple Lovers in your address book andspread the green love: no matter what day it is.

Our volunteers have been out at Apple stores in the Netherlands, Denmark, Finland, Sweden and Norway to hand out free organic green apples to spread the word.

Other Mac fans have been showing how much they desire a green Apple by giving their Mac a hug:

Since all Valentine's messages end with a wish, here's how Steve canfulfil the wishes of thousands of Mac fans for a greener Apple:

  • All newApple product ranges to be free from the worst toxic chemicals.
  • Providea global take back and reuse/recycling service for all Apple products,irrespective of where they are sold.
Come on Steve, make all our greenApple wishes come true.