Shifting the marketplace

Much of the destruction in the Boreal forest takes place simply to accommodate the bottom line of multinational corporations. Greenpeace feels strongly that the only way to truly affect change in these circumstances is to move that bottom line.

The aim of the markets campaigns is to highlight the true cost of destroying Canada’s Boreal, and to find viable alternatives to destroying the ancient forest, which are paramount to balancing corporate interests, sustainable jobs and the needs of future generations.

More and more progressive companies understand that their choice of wood and paper products has very real consequences for the survival of our ancient forests and their own future business prospects. In today’s market driven economy, the informed consumer is demanding more from businesses, and responsible corporations are increasingly finding rewards in the marketplace.

Greenpeace offices around the world are working with leading companies such as Ikea to develop and implement policies to ensure the forest products they use do not contribute to the destruction of the world’s ancient forests.

Read about the Forest Stewardship Council
The Greenpeace Shopper's Guide to Ancient Forest Friendly Tissue Products online