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International Kleercut campaign gets global media attention by exposing Kimberly-Clark ancient forest destruction

10 April 2009
Kleenex - wiping away Canadian forests, one sheet of toilet paper at a time

Kleenex - wiping away Canadian forests, one sheet of toilet paper at a time

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Global media attention for Greenpeace's international Kleercut campaign leaves Kimberly-Clark alone in the Wilderness

What you can do:

Send a letter to Kimberly-Clark a letter telling them you won’t buy forest destruction.

Check out the Canadian Greenpeace Tissue Product Shopper's Guide

Find out if your school, office or other major companies are using Kimberly-Clark and ask them to buy 100% recycled fibre toilet paper and other products instead.

Avoid buying Kimberly-Clark products and brands. Buy 100% recycled tissue and toilet paper instead and use cloth towels, hankies and napkins.

Don’t buy forest destruction.
Here are,
the brands to avoid:

Pocket-Sized Impact

When Greenpeace forest campaigners in the US issued a pocket-sized version of the Recycled Tissue and Toilet Paper Consumer Guide it caused a big splash in news media around the world. One company - Kimberly-Clark - was mentioned in every single article. As the largest manufacturer of tissue products in the world and the maker of Kleenex, they stood out as the villain: responsible for continual destruction of Canada’s Boreal Forest to make disposable products.

No Excuse for Continued Destruction

As a result of this intense media attention across Canada and around the world, people everywhere are all thinking the same thing as Greenpeace: there’s no excuse for Kimberly-Clark wiping out ancient forests to make toilet paper and facial tissue.

Kimberly-Clark uses pulp from intact and endangered forests, including the habitat of threatened species such as endangered woodland caribou, to make disposable consumer products. They also supply large amounts of toilet paper, tissue products and paper towels to major institutions and companies like universities, office buildings, hotels, restaurants and retail chains.

K-C Alone in the Wilderness

As a result of the controversy surrounding Kimberly-Clark’s purchases of pulp from ancient forests, a number of very large and high profile customers of the company have cancelled their purchasing contracts. These include Cineplex, Estee Lauder, and over a dozen universities and colleges including Vermont, Harvard, American, Penn State, and Florida.

Learn More About the Kleercut Campaign

Pressuring Kimberly-Clark to stop destroying Canada’s ancient forests has been one of Greenpeace’s longest running campaigns. Tissue guides have been a key component of that campaign: Click here to view the Canadian version.

Check out the major media attention resulting from Greenpeace’s Kleercut campaign:

  • New York Times - Mr. Whipple Left It Out: Soft Is Rough on Forests
  • Fox News - Greenpeace Wipes Away Fox News
  • The Guardian - American taste for soft toilet roll 'worse than driving Hummers'
  • Fast Company - Green Toilet Paper Buying Guide: Be Kind to Your Behind vs. Hug a Tree?
  • Fast Company - Kimberly-Clark: Destroyer of Ancient Trees, Energy Star Partner of the Year?

Other stories:

What's in your Kleenex Box?