Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

A global day of oceanic solidarity

Blog entry by Nina Thuellen, EU fisheries project coordinator | November 21, 2014

Exactly one year ago I was privileged to attended the congress of European fishers using fishing gear with a low impact on marine life, and their brand new association L.I.F.E. (Low Impact Fishers of Europe) was officially...

Greenpeace Supermarket Report: Canadian consumers want their oceans protected

Blog entry by Mary Ambrose | July 3, 2014

Greenpeace Canada’s latest report ranking Canada’s big retailers on seafood sustainability urges the retail giants to take the next step and support the creation of ocean sanctuaries . A poll included in this years’ report showed...

Dear John, we need to talk: Will you commit to Our Oceans’ future?

Blog entry by Phil Kline | May 29, 2014 1 comment

John Kerry, US Secretary of State, has championed environmental protection, ever since the very first Earth Day in 1970. In particular, he has recognised the value of the oceans to us all. He has worked hard for their protection,...

Celebrating island (wild) life

Blog entry by Willie Mackenzie | May 21, 2014

Today is the  International Day for Biological Diversity . That’s a bit of a mouthful, but put simply it’s a day officially set aside to celebrate the world’s wealth of wildlife. For 2014 the theme is Island Biodiversity. Isolated...

Threat to whales fueled by the Canadian government’s tar sands push

Blog entry by Charles Latimer and Mike Hudema | April 29, 2014

This has been a pretty bad week for whales and unless something is done it’s going to get a lot worse. In the Harper government’s relentless pursuit to push tar sands pipelines through to Canada’s east and west coasts, the...

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