Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

Podcast:Apps for Activism and Fish Factory Trawlers

Blog entry by Mary Ambrose | March 2, 2015

Recently I read a story which I found truly shocking. It was about the sinking of a Korean fish factory trawler into the frigid depths of the Bering Sea off of Russia’s east coast. This particular fish factory trawler was on ...

Major breakthrough for Ocean Lovers: UN takes landmark step towards high seas...

Blog entry by Sofia Tsenikli | January 27, 2015

It is time for Ocean Lovers worldwide to celebrate! After years of political foot-dragging, and four hectic days of   negotiations   at the United Nations, a   breakthrough   came in the wee hours of Saturday morning, 24 January:...

7 Resolutions for #OceanLovers

Blog entry by Veronica Frank | January 20, 2015

One week in to 2015, and even though some New Year’s resolutions will already have fallen by the wayside, we all need to urgently think about one more resolution:  The resolution to protect the oceans and all its beautiful whales,...

Monster boats: More than an environmental injustice

Blog entry by Angela Lazou Dean, Oceans Campaigner, Greenpeace G | December 2, 2014

Inspired by the touching stories of the small low impact fishers around the globe being impacted by monster boats, I recently decided to look into the definition of environmental justice. While I discovered that there is no...

A global day of oceanic solidarity

Blog entry by Nina Thuellen, EU fisheries project coordinator | November 21, 2014

Exactly one year ago I was privileged to attended the congress of European fishers using fishing gear with a low impact on marine life, and their brand new association L.I.F.E. (Low Impact Fishers of Europe) was officially...

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