Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

Yes to Orcas & No to Oil Tankers!

Blog entry by Stephanie Goodwin | December 8, 2010

In Vancouver it rains, a lot.  There are days when, after the rain, double rainbows appear in the sky.  Well, today we had double environmental rainbows here on the west coast.  Rainbow #1 Just now, the House of Commons...

Another ICCAT fail- bluefin's future remains in question

Blog entry by sking | November 30, 2010

Oh ICCAT, why are you so useless? I guess you can't really help it with crazy nations like Canada arguing to increase a quota on a bluefin tuna stock that has been fished to near collapse, poisoned by a massive oil spill in their...

What's hiding inside your tuna can?

Blog entry by Sarah King | November 24, 2010 1 comment

You know that can of tuna you drop into your supermarket basket every week? Ever wonder what’s in it? Probably not but you might be thinking twice from now on, once you see the results of a recent Greenpeace commissioned study. Much...

Greenpeace urges Canadian and global politicians to follow markets lead in protecting...

Feature story | October 28, 2010 at 11:34

Greenpeace has released a new report, titled “Oceans Advocates,” showing how consumer pressure is driving retailers to adopt responsible seafood sourcing practices. In recent years this pressure has brought about encouraging changes in the...

GE fish might be closer than thought

Blog entry by Eric Darier Ph.D. | October 18, 2010

Last Friday a coalition of organisations including the Washington Biotech Action Council, Ecoropa, Women in Europe for a Common Future, EcoNexus and Greenpeace organized a talk on GE fish during lunchtime at the Biosafety Protocol...

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