Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

Greenpeace returns ocean destruction to Canadian tuna giant Clover Leaf

Feature story | October 26, 2011 at 10:00

Greenpeace activists visited Clover Leaf Seafoods’ Canadian headquarters this morning to return cases of the company’s canned tuna products and deliver a platter of simulated marine life remains, representing the wasteful fisheries the company...

Canadian Supermarkets Driving Change on Seafood Sustainability: Greenpeace

Feature story | July 7, 2011 at 8:30

(Vancouver) — A new Greenpeace ranking report shows all eight of Canada’s major supermarket chains are making progress on implementing sustainability policies that will help reduce the burden on some of the most commercially popular – but...

Libyan conflict poses threat to tuna populations

Blog entry by Meaghan Krohn | May 24, 2011 1 comment

A recent National Geographic article detailed the interesting relationship between human conflict and fish populations. Historically, during periods of conflict, decreases in fishing activities led to sharp increases in predatory...

Canada’s major canned tuna brands not stacking up on sustainability

Feature story | February 1, 2011 at 0:30

Greenpeace Canada today released its first sustainability ranking of 14 major tuna brands sold in Canada, as industry representatives convene at the annual Seafood Summit in Vancouver.

Rainbow Warrior crew take action in Taiwan to defend tuna

Feature story | January 24, 2011 at 16:46

Kaoshiung, Taiwan - A blacklisted tuna factory ship was blocked from leaving port today by Greenpeace climbers from the Rainbow Warrior. They locked themselves to the anchor chain while campaigners called on Taiwan's Fisheries Agency to...

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