Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

Greenpeace Seafood Tour Stops In Victoria

Blog entry by Christine Leclerc | May 25, 2009 4 comments

Earlier today activists from Vancouver, Victoria, Edmonton, and Brazil arrived at the Foul Bay Safeway in Victoria, BC to remind Safeway of its responsibility to protect the oceans. Volunteers greeted the public with banners that read...

Greenpeace activists arrested in campaign to confront supermarkets

Feature story | May 25, 2009 at 17:00

Greenpeace has begun a confrontation campaign to convince Canada’s major supermarket chains to stop selling Redlist species—seafood that is the most threatened by overharvesting. The key activity on the first day of the campaign (Monday May 26,...

Robson Bight Salvage Operation a Success

Feature story | May 19, 2009 at 17:00

The long awaited salvage operation of the wreckage in Robson Bight Ecological Reserve was completed on Tuesday, providing hope that B.C.’s resident orcas no longer face the threat of another spill from a sunken truck laden with diesel fuel.

Robson Bight Salvage Operation a Success

Feature story | May 19, 2009 at 19:00

The long awaited salvage operation of the wreckage in Robson Bight Ecological Reserve was completed on Tuesday, providing hope that B.C.’s resident orcas no longer face the threat of another spill from a sunken truck laden with diesel fuel.

Orca court case still alive!

Feature story | May 10, 2009 at 17:00

The orca court case lives on. A federal court judge has denied a request by the federal Department of Fisheries and Ocean’s (DFO) to kill the case that environmental groups have launched.

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