Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

Mediterranean pirates busted by Greenpeace

Feature story | July 6, 2008 at 17:00

Activists aboard our ship Arctic Sunrise confronted an illegal vessel, the Luna Rossa, fishing with a driftnet this morning in international waters west of Sicily in the Mediterranean Sea. The Luna Rossa’s crew immediately cut the net and fled...

186K and strong and counting: Global protest over arrest of Japanese whale activists

Blog entry by Michael | July 1, 2008 1 comment

Across the globe yesterday, Greenpeace peacefully protested the arrest and ongoing detainment of two Japanese whale activists. The protests took place in front of Japanese embassies the world over and included the delivery of more that...

Global protest over arrest of Japanese whale activists

Feature story | June 29, 2008 at 17:00

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UPDATED - Outrage: Greenpeace whale meat scandal whistleblowers arrested in Japan

Feature story | June 19, 2008 at 17:00

Japanese police have arrested two Greenpeace activists for exposing a whale meat scandal involving the government-sponsored whaling programme. The two activists, Junichi Sato, 31, and Toru Suzuki, 41, are being investigated for allegedly stealing...

Out of Stock: The report

Feature story | June 16, 2008 at 17:00

Today, Greenpeace issued a new report “Out of Stock: Supermarkets and the Future of Seafood,” that documents the severe threat to the sustainability of seafood. In the report, Greenpeace urges Canadian supermarkets to shoulder their share of the...

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