Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates


Japan's whaling programme in disarray

Feature story | November 11, 2008 at 17:00

As the whaling fleet prepares to depart Japan, evidence is mounting of an industry in crisis, as new revelations of financial and image problems add to the woes of the scandal-plagued industry.

Loblaws targeted by Greenpeace

Feature story | November 5, 2008 at 17:00

Greenpeace activists helped launch a national campaign targeting Canada's largest grocer by hanging a giant fishing net from a Loblaws store in Toronto this morning. Activists also postered store windows with the message "Caught red-handed with...

Japanese whaling ship outlawed

Feature story | October 27, 2008 at 18:00

Yet another nail has been put in the coffin of Japan's dying whaling industry. We've managed to get the Oriental Bluebird, re-supply and transport ship of Japan’s whaling fleet, de-flagged and fined, following a legal ruling by Panamanian...

Feds sued over refusal to protect resident killer whales

Feature story | October 7, 2008 at 17:00

Environmental groups across Canada, including Greenpeace, hit the federal Department of Fisheries and Oceans (DFO) with a lawsuit today. Filed by lawyers with Ecojustice, the lawsuit alleges that DFO has failed to legally protect critical habitat...

Dissecting Loblaw’s Response to Consumers

Feature story | September 17, 2008 at 17:00

Since the launch of the Sustainable Seafood campaign, Greenpeace volunteers have visited supermarkets across the country, talking to customers about the issues and asking them to contact companies like Loblaw to demand sustainable seafood...

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