Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates


European Union sinks tuna agreement

Feature story | November 24, 2008 at 17:00

Shameless. Disastrous. The international body responsible for "managing" what's left of the Mediterranean and Eastern Atlantic bluefin tuna stock has ignored scientific advice, the demands of Greenpeace supporters around the world, and the pleas...

Greenpeace activists show Loblaw how to remove Redlist species from their...

Feature story | November 19, 2008 at 17:00

Greenpeace activists took Loblaw by surprise today across the country by removing Redlist seafood species from the shelves and placing them in shopping carts draped with posters reading “Caught red-handed selling redlist fish.”

Whaling fleet attempts to sneak out of port

Feature story | November 16, 2008 at 17:00

Our activists marked the departure of Japan's whaling fleet from the port of Innoshima with banners declaring "Whaling on Trial" and another in Japanese outlining the whaling operation's multi-million dollar drain on Japan's taxpayers. The fleet...

Stop the bluefin tuna massacre

Feature story | November 16, 2008 at 17:00

Canada plays a key role in protecting the bluefin tuna, but needs to take a stronger position at the annual meeting of the International Commission for the Conservation of Atlantic Tunas (ICCAT) which opens today in Marrakech, says Greenpeace...

Reports: Japanese government gives in, slashes whale quotas

Feature story | November 12, 2008 at 17:00

Good news for the whales comes in threes. And then you get a dollop of extra. Asahi Shimbun, one of Japan's biggest newspapers, reports there will be a 20 percent reduction in the number of whales targeted in the Southern Ocean Whale Sanctuary...

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