Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

World's largest tuna destroyer

Feature story | May 26, 2008 at 17:00

We chased it for 5 days, but as dawn broke over the Pacific this morning we finally confronted the biggest tuna fishing vessel in the world. The Spanish-owned and flagged tuna purse seiner "Albatun Tres" is known as a 'super, super seiner' and...

Pacific islands act to save tuna

Feature story | May 20, 2008 at 17:00

Finally, some good news for tuna stocks and a first step towards protecting the Pacific Commons for future generations! Eight Pacific island countries have taken the most significant action ever to combat overfishing in the region.

Greenpeace discovers new species in threatened Bering Sea

Feature story | April 27, 2008 at 17:00

Our research voyage to the Bering Sea has led to the discovery of a species of sponge new to science. Using state-of-the-art manned submarines to explore the world's deepest underwater canyons the new sponge was collected in samples of never...

Brussels Seafood Expo - business closed!

Feature story | April 22, 2008 at 17:00

"Ladies and Gentlemen your attention please, the Dongwon, Mitsubishi, Moon Marine, Azzopardi and Ricardo Fuentes stalls are now closed." That was one message being relayed over the public address sound system at the Brussels Seafood Expo today,...

Footage of wreckage in Robson Bight released

Feature story | February 17, 2008 at 17:00

The footage from the underwater investigation conducted in early December in Robson Bight Ecological Reserve has been released by the B.C. Ministry of the Environment and shows the sunken vehicles intact and standing upright on the seafloor.

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