Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

Fake whale science from ship to shore

Feature story | January 17, 2008 at 17:00

The Greenpeace ship Esperanza has prevented whaling for six days and counting as the crew continues to chase the Japanese fleet's factory ship, Nisshin Maru, out of the Southern Ocean Whale Sanctuary. Our crew today sent a message, direct from...

Greenpeace chases whaling fleet from hunting grounds

Feature story | January 13, 2008 at 17:00

Following a 10-day search in Antarctic waters, the Greenpeace ship Esperanza confronted Japan’s whaling fleet in the Southern Ocean Whale Sanctuary and immediately engaged in a high speed chase over hundreds of miles through fog and increasingly...

Greenpeace confronts whaling fleet

Feature story | January 10, 2008 at 17:00

Following a 10-day search in Antarctic waters, the Greenpeace ship Esperanza has found Japan’s whaling fleet in the Southern Ocean Whale Sanctuary

Rare whale song captured in the Southern Ocean

Feature story | January 8, 2008 at 17:00

Earlier this week, our crew on the Esperanza awoke to find themselves surrounded by at least 50 humpback whales feeding in the Southern Ocean Whale Sanctuary. Leandra, our on-board scientist, captured some rare and unique underwater sounds as...

Humpbacks to be spared the harpoon -- for now

Feature story | December 20, 2007 at 17:00

The Japanese government has confirmed a rumour first reported at the Greenpeace weblog, that they have abandoned plans to kill humpback whales in the Southern Ocean this season.

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