Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

Humpbacks to be spared the harpoon -- for now

Feature story | December 20, 2007 at 17:00

The Japanese government has confirmed a rumour first reported at the Greenpeace weblog, that they have abandoned plans to kill humpback whales in the Southern Ocean this season.

Underwater investigation at Robson Bight finds diesel truck intact

Feature story | December 12, 2007 at 17:00

The underwater investigation of the wreckage at Robson Bight ecological reserve began on Wednesday with great success. Within the first hour, the pilot of the mini submarine, Jeff Heaton of Nuytco, spotted the sunken truck that was sitting...

Is Japan secretly planning to build a new whaling ship?

Feature story | December 11, 2007 at 17:00

All around the world, increasing numbers of people and governments are urging Japan to give up its whaling operations in the Southern Ocean Whale Sanctuary. Back in Japan however, there is evidence that plans are emerging to build a brand new...

Robson Bight investigation has begun!

Feature story | November 29, 2007 at 17:00

On Tuesday, November 27, the underwater investigation team including Dorthea Hangaard on behalf of Living Oceans and Greenpeace, convened at Telegraph Cove to head out into Robson Bight to begin the search and assessment of the wreckage resting...

Governments to investigate diesel spill wreckage

Feature story | October 21, 2007 at 17:00

Just a day after Greenpeace and Living Oceans announced plans for an underwater investigation into the diesel spill in the ecological reserve at Robson Bight, word was received that the federal and provincial governments will conduct their own...

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